Tilda Official Sponsor of Eat Them to Defeat Them Caterers’ Challenge 2022
Tilda is excited to announce it is extending its support of the Eat Them to Defeat Them campaign in 2022, by becoming the official sponsor of the Eat Them to Defeat Them Caterers’ Challenge.
Tilda is excited to announce it is extending its support of the Eat Them to Defeat Them campaign in 2022, by becoming the official sponsor of the Eat Them to Defeat Them Caterers’ Challenge.
Eat Them to Defeat Them is the award-winning campaign from Veg Power and ITV supported by a £3m TV advertising campaign donated by ITV, Channel 4 and Sky Media and a schools’ programme set to reach over 1 million primary and special schools in every corner of the UK.
The Caterers’ Challenge asks school catering teams to lay on amazing spreads of vegetable tasters for each week of Eat Them to Defeat Them. These spreads make the veg the hero of lunch and create a perfect opportunity for kids to give them a taste. The best entries will receive cash prizes for the catering teams. The winner of this commendable honour will be announced at the LACA Awards, which will include a gala dinner for the winner and their guest. The prize, along with a trophy, will be presented by Veg Power and Tilda.
This year will also feature the Tilda Challenge asking school chefs to create a dish that shows the perfect balance of veg and rice. The winning recipe will appear alongside Jamie Oliver, Sir Paul McCartney, Marcus Rashford and dozens of other famous chefs on Veg Power’s recipe site and be sent to thousands of families to try at home.
Speaking about the sponsorship Annette Coggins, Head of Foodservice, Tilda UK says:
“Over the years, school chefs have wowed us with their creativity and passion to provide children with nutritious and delicious veg inspired dishes.
“As the official sponsor of the Caterers’ Challenge 2022 we want to recognise all these fantastic efforts and celebrate our school caterer heroes. With your help, Veg Power with ITV will be inspiring one million primary pupils to eat more veg, as well as encourage more families to cook together at home too. With so much creativity in our school kitchens we’re really looking forward to the competition and seeing what vegelicious inspired dishes are cooked up, with a little help from nutritious Tilda rice.”
Dan Parker, Chief Executive of Veg Power said
“We are delighted to be working with Tilda to celebrate the great work of school catering teams. School caterers have such an important part to play in school life and children’s diet. Every year we are blown away by their creativity, passion and dedication to the kids”.
School caterers can enter by visiting www.EatThemToDefeatThem.com and uploading a video or photos by the 10th April 2022. All valid entries will be awarded a framed certificate for taking part and supporting the initiative.
For more information on Veg Power visit vegpower.org.uk
