Shopper Marketing and E-commerce Graduate

An exciting opportunity has emerged to join one of the UK’s most loved food brands and household names.

Tilda® is a multicultural British brand that has been the go-to choice for rice aficionados for 50 years. Founded back in London in 1970, we introduced Pure Basmati to rice-loving communities from around the world, who were looking for aromatic Basmati that they couldn’t find in the UK at the time.  Today we are proud to sit at the heart of many dinner tables with our wide, delicious range including many Tilda® dry rice varieties as well as Tilda® Microwave Rice, Tilda® Super Grains and Tilda® Kids.

All Tilda products are made with carefully sourced, natural ingredients so they’re all nutritionally balanced and packed with natural goodness. By removing broken and inferior grains we make sure that our rice cooks up perfectly.  Tilda® makes choosing the right rice for the right dish easy, allowing you to select the best grains so that you enjoy the most delicious flavour combinations as well as all of the authenticity of the original dish. So whether it’s a zingy Thai curry with a sticky fragrant Jasmine rice, a vibrant jambalaya with textured Long Grain adding bite or a delicious biriyani with slender, delicate Basmati – the rice you choose can really elevate your favourite dish.

We have an exciting opportunity for a Shopper Marketing and E-commerce Graduate UK & ROI to join the Mainstream Commercial Team.

• The successful candidate will be responsible for supporting the implementation of the Shopper Marketing strategy for both bricks & mortar and retailer online across the Multiples, Convenience, Discounter, ROI and Online channels (omni-channel).
• The role will encompass:
  -Support further development of Shopper and E-commerce focus within the business.
  -Increased engagement with the trade.
  -Market leading Shopper campaigns.
  -Develop insights via research, campaign analysis, industry reports & network and turn these into actions / campaigns that will deliver learnings and / or return on investment.

The role involves working in a fast-paced everchanging environment, requires a pro-active & creative approach and deliver against specific timescales.

Responsibilities

• Support with the development and implementation of Shopper Marketing to include retailer.com initiatives / tactics across the Multiple, Discounter, Convenience, ROI & Online channels:
  -To align with the Category vision, Brand strategy and individual retailer/channel objectives.
  -To be market leading with the aim of driving shopper acquisition, retention of shoppers and turn them into brand loyalists.
  -To be delivered through a shopper lens, creative & out-of-the box thinking to clearly differentiate Tilda from competitors and for Tilda to be seen as a shopper though-leader.
• Understand the Shopper including .com path to purchase with the aim to maximize influencing and converting shoppers at key / most relevant touchpoints.
• Support with the development of best in class Online & Mobile optimisation (brilliant basics):
  -Responsible for understanding platform guidelines at retailer / channel level.
  -Responsible for implementation (Brandbank / self-serve) and maintenance tracking dashboards.
• Analyse all Shopper and .com campaigns with the aim of gathering insights and learnings for future campaign planning.
• Share campaigns, learnings and performance at retailer level with relevant Account Manager to leverage with customers.
• Build strong relationships with retailer media contacts.
  -Leverage opportunities to be the brand of choice during key calendar events, retailer initiatives and cross category collaborations.
• Pro-actively identify and implement cross-category collaborations.
• In this cross functional role it will be essential to build strong and collaborative relationships across the wider business with focus on cross-sector.
• Work closely with Tilda’s chosen agencies / 3^rd party suppliers to support the development of shopper focussed campaigns, creative & message and hold them accountable for success.
  -Including campaign, creative and content development > briefs, ideation, liaise with the Marketing for input and final sign-off.
• Industry and competitor campaign / activation tracking.
• Build external network with the aim of bringing learnings and insights into the business.

Skills

• Excellent communication, interpersonal and influencing skills.
• Excellent relationship management skills with the ability to engage, negotiate and manage key stakeholders and suppliers.
• Excellent analytical and problem-solving abilities.
• Results orientated with ability to plan and deliver against project deadlines.
• Strong analytical skills.
• Commercially and financially astute with experience of managing budgets.
• Resilient, self-motivated and able to work well under pressure.
• Creative thinking.
• Pro-active approach.
• Agility and flexibility.

Qualifications

• Hold a degree level or equivalent qualification.
• Be highly organised and driven with an ability to manage multiple tasks / projects & a diverse workload, be pro-active, action orientated and be able to use initiative.

• Holidays: 23 days (April to March) full time equivalent – Increases with service to 28 days
• The role will be home based with the requirement to travel to / for but not exclusively i.e.
  -Office (Rainham, Essex) when required
  -Team meetings
  -Retailer meetings
  -Agency / 3^rd party meetings
• Pension: Group personal pension – Auto enrolment on joining
• Life Cover: 3 x your salary in the event of your death to your nominated beneficiary
• Accident Cover: Disability compensation Payment
• BUPA cashplan: Employee Assistance Programme
• Free Lunches: sandwiches, salad or hot meal plus fruit and crisps
• Free drinks available all day
• Staff Samples every quarter
• Tilda Spice – Sports and social events