Guide to Nowruz Festival 2025

What is Nowruz Festival?

Nowruz, the Persian festival signifies the beginning of spring. Celebrated in Afghanistan, Iran, Iraq, Syria, Turkey and across Central Asia, the festival honours the link between humans and nature to symbolise rebirth and renewal. Nowruz, meaning ‘new day’ in Farsi, spans two weeks of celebrations but the preparations can start weeks in advance.

Encouraging peace amongst families, generations and communities, Nowruz is steeped in traditions and rituals that are honoured year after year. The first day falls on the spring equinox and the festival is said to be over 3000 years old.

During Nowruz, friends and family gather to renew connections, celebrate and most importantly – eat!

When is Nowruz 2025

Nowruz starts when winter ends and spring begins on March 20, 2025, at 5:24 p.m. Eastern time.

History of Nowruz

The festival has its origins in Zoroastrianism, an ancient Persian religion that existed long before Christianity and Islam. The mythology surrounding its origin tells of a Persian king gliding through the skies in a jewelled chariot on the first day of spring.

What religion celebrates Nowruz

Nowruz is celebrated as a secular holiday by people from many different communities and religious backgrounds. Over 300 million people celebrate Nowruz, which is recognised in many regions, including Afghanistan, Azerbaijan and India.

Preparations for the festival of Nowruz

Before the festival, food preparations take place. In Central Asian countries, you’ll find sumalak bubbling away on the stove. This thick pudding is made from wheatgrass and as the pot is stirred, women sing traditional folk songs.

In most regions, they start to get ready by growing sabzeh in a dish – this can include wheat, barley, mung bean or lentils. Once these have sprouted, the dish is placed on the table in observance of Nowruz along with six other sacred objects including seeds, wheat pudding, garlic and vinegar. This is known as the ‘Haft-seen’ (or Haft-Sin) table. It also includes coloured eggs to signify fertility, a goldfish in a bowl for life and a mirror to symbolise reflection. On the 13th and final day of Nowruz, families pack picnics and travel to a natural body of water to let the sabzeh float away, releasing negativity and bad luck from the past.

Bonfire leaping and skies full of colour

The last Tuesday night before Nowruz is called shab-e chahar shanbeh suri which means ‘Eve of Red Wednesday’. In the daytime families will build small bonfires ready to light in the evening. Once lit, people will leap over the bonfires and say “Zardi-ye man az toh, sorkhi-ye toh az man!” meaning “Give me your beautiful red colour, and take back my sickly pallor”.  This is meant to release any illness for the new year as the fire takes it away.

During this night there are also fireworks and firecrackers and celebrations in the streets. To keep energy levels high, it’s typical to snack on berries, nuts, and fresh and dried fruits.

Nowruz celebration across different regions

Different countries have their own Nowruz traditions, but all centre around inviting in newness and positivity. In Afghanistan, it’s common to see picnics featuring seven types of nuts and dried fruits including walnuts, pistachios, almonds in syrup, hazelnuts, raisins, silver berries and prunes.

You’ll often find people in Afghanistan sipping on nauryz kozhe, a thick smoothie-type drink, although it is popular all over. This cold and refreshing beverage can be made using seven different ingredients to symbolise the seven virtues of security, intelligence, wealth, health, joy, agility and success. Although recipes differ depending on where it’s served, nauryz kozhe can be made from milk or yoghurt, salt, water, meat, and a type of grain such as wheat, corn or rice.

In Bangladesh, it’s customary to drink plenty of water and spray it around the home to ward off diseases and encourage good health.

Nowruz food guide

Traditionally, the first-day feast will feature sabzi polo ba mahi, which is rice mixed with fragrant herbs paired with white fish – this is the centrepiece of the table and for some families, the rice is even more important than the fish.

On the table you’ll also find a rich green soup with noodles, beans and chickpeas called ash reshteh and vegetable frittatas known as kuku sabzi – this is filled with herbs such as parsley, fenugreek, dill, tarragon and coriander. Everything is made with fresh ingredients to fit in with the renewal of the new year.

Ending on something sweet

It wouldn’t be a celebration without plenty of desserts on the table. Many regions serve up their own local delicacies and pastries but one of the most popular confections on the Nowruz table is Persian baklava. Made with olive oil dough instead of filo, the layers are packed with almonds or pistachios before being sliced into the traditional diamond shape.

Around this time, exotic white mulberries are in season in Iran, and they’re often combined with coloured marzipan and coated in sugar, ready for the festivities. Nuts are popular too, and honey cashew caramels are served when friends and family arrive. Pure honey is drizzled on roasted cashews, pistachios or almonds and sometimes hints of rosewater or cardamom are added for extra flavour.

We hope you’re blessed with a wonderful Nowruz wherever you’re celebrating it. Enjoy it as you close one chapter and begin a new happy and prosperous year.

Nowruz FAQs

What does Nowruz mean?

Nowruz means “new day” in Persian.

What does Nowruz symbolize?

New beginnings and the return of spring.

Which countries celebrate Nowruz?

Many countries including Afghanistan, Azerbaijan, India, Iran, Kyrgyzstan, Kazakhstan, Pakistan, Turkey, Tajikistan, Turkmenistan and Uzbekistan.

Why was Nowruz banned?

The Taliban have banned public Nowruz celebrations, but people continue their celebrations in private.